HELLO, CATHERINE!

Welcome to your
Sela Vie Style Guide.

The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.

Why does this initial overview matter, and how should you process what it contains?

The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.

Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.

Target Audience Description

  • Families facing the emotional and logistical challenges of a NICU stay.

  • NICU moms and dads, as individuals, with needs that must be uniquely addressed.

  • Churches and faith communities able to mobilize volunteers, donation efforts, and pushes for spreading awareness.

MESSAGING EMPHASIS

Encouraging +
Empathetic

PERSONALIZED
FOR FAMILIES

Practical +
INTENTIONAL

TAGLINE

DELIVERING HOPE TO
DEEP VALLEYS

Moodboard

FONTS

Header 1

Header 2

Header 3

Body copy

Recoleta Thin, all caps


Recoleta Thin, all caps


Aktiv Grotesk Thin, all caps


Aktiv Grotesk Thin, Normal case

COLORS

#F8F6F4
CREAM

#E8E8E1
OAT

#937D45
HONEY

#DCE6E3
MIST

#73745A
OLIVE

BRAND CONCEPT

PRIMARY WORDMARK LOGO

SUBMARK

WE HOPE YOU ENJOYED YOUR STYLE GUIDE

Here are your next steps!

As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.